Study: whites associate word ‘black’ with negative connotations
According to a recent study published in the Journal of Experimental Social Psychology, whites associate more negative connotations with the word “Black” than they do with the word “African American.”
Racial labels often define how social groups are perceived. The current research utilized both archival and experimental methods to explore the consequences of the “Black” vs. “African-American” racial labels on Whites’ evaluations of racial minorities. We argue that the racial label Black evokes a mental representation of a person with lower socioeconomic status than the racial label African-American, and that Whites will react more negatively toward Blacks (vs. African-Americans).
In the first Study, authors show that the stereotype content for Blacks (vs. African-Americas) is lower in status, positivity, competence, and warmth. The second study reveals that whites view a target as lower status when he is identified as Black vs. African-American.
For the third study, researchers demonstrated that the use of the label Black vs. African-American in a US Newspaper crime report article yielded a negative emotional tone in that particular article. The fourth study shows that whites view a criminal suspect more negativity when he is identified as Black vs. African-American.
How can we combat the negative stereotypes associated with how we identify ourselves? Is it even our job to?
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